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Google Changing Algorithm To Stop Pirated Content

Google recently announced that they will be changing their search algorithm to stop websites that were allowing their users to access pirated content. This is a response to the years of criticism Google has received from the entertainment industry. The new algorithm will knock material that is suspected of being pirated down in the search results.

Amit Singhal Google Vice President
According to Amit Singhal, Google’s senior vice president of engineering, their new system will use “removable notices,” or complaints from entertainment companies, that a website has received in the search results.  The new data point is being added to the approximately 200 other factors Google considers during search queries. As a result of this new system, websites that offer their users content that they can access and download legally will have higher ranking in the search engines than those that promote pirated content.

Amit Singhal said that this new algorithm should make it easier for Google users to find legal, high quality sources for their content. He said that Google is focusing on lowering the amount of copyright infringement of content on the Internet.

While Michael O’Leary, the senior executive president of the Motion Picture Association of America said “We are optimistic that Google’s actions will help steer consumers to the myriad legitimate ways for them to access movies and TV shows online,” he also said that they will be keeping a close eye on the development of Google’s new system.

This seems like a strategic move on Google’s part to reconcile and differences they have had with The Entertainment Industry so they can open up their own content in the Google Play marketplace.

Singhal said that, “Since we re-booted our copyright removals over two years ago, we’ve been given much more data by copyright owners about infringing content online,” he wrote. “In fact, we’re now receiving and processing more copyright removal notices every day than we did in all of 2009 — more than 4.3 million URLs in the last 30 days alone.”

While lower rankings do not necessarily mean that represent that a copyright has actually been violated, Google has received 4.3 million copyright removal notices in the last 30 days. According to Singhal, this new algorithm will affect the ranking of some search results, Google will not be removing any pages from search results unless they receive a valid copyright removal notice from the rights owner..

Singhal added that Google will continue to campaign against copyright infringement and try to offer uploaders a method to protest a content removal.

Emily-Kate Niskey
Google Changing Algorithm To Stop Pirated Content
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