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Social Media is Changing The Game For Search Engine Ranking

Just when you thought you figured out the perfect formula to increase your ranking in the search engines they up and change the rules! The rules are changing so fast it is virtually impossible to keep up. What had been the main game changer? Social media sites like Facebook, Linkedin, Tumblr, Twitter with all their backlinks are influencing the organic search results.

If you underestimated the power social media has on your business, you need to reevaluate your thinking. Sources at eMarketer say that social media marketing will far surpass good old fashioned search engine optimization in 2013. Internet marketing specialists and public relations professionals are really paying close attention to the way social media influences the search engine results and how it can be the difference between success and failure for business. Before Facebook’s total world domination, online recognition came from organic searches that was a result of the structure if a site, meta tags, content, directory link submissions, and recognized and pertinent site and blog linking.

What really changed everything was when Google started to support social media in 2010 with connections to twitter, bookmarking, author reputation. This had a major affect on how Google ranks blogs and websites in its algorithm. The other big game changer was Google’s realtime search, making every search as relevant and fresh as a new blog post or status update on a social media site.

Now it is hard to know where to direct your traffic and create an online presence for your brand. Do you send it to your social pages? Your website? How do generate a substantial online buzz and where is the best place for your  brand to flourish?

With all the advancements in technology make it easy for Internet marketers to manage their content with blog tools. Its no wonder systems like WordPress are growing in popularity, with their user friendly tools. WordPress is easy to use that a novice can upload written content, images and video and link images to other sites. It is a great tool to manage your brand’s online presence.

Here are some ways you can increase your SEO rank with social media:

1. Identify Who You Are

The most important thing to remember is that everyone on your team must be on the same page. All the content you use for your brand must be consistent. Your social media optimization/search engine optimization strategy must be unified as a team. A unified brand message will increase your visibility throughout all content and channels.

2. Learn what Keywords Describe Your Brand

In order to create a successful strategy to take your brand up in ranking you must rethink how you choose your keywords.You need to focus less on your search visibility in comparison to your competition and more on finding keywords that truly describe your brand.

  • To find your keywords ask yourself
  • What is your brand’s value proposition?
  • What you want your audience to say about you?
  • What incentives can we offer our audience?
  • What can we do to be the leaders in our industry?
  • What will make people follow us?

3. Develop a Plan of Action

After you have come up with your keywords, you must come up with a plan on how to use them so you can measure how effective they are. Your plan should focus on the type of content you use and how often like a weekly webinar production and planned outreach per social channel and media (social) buys/ads with effective messaging and resulting goals.

4. Stick To The SEO Basics

Before you turn to social media to drive traffic to your site, don’t forget the basic SEO tried and true tricks. After you have done the basics then you can start you social media campaign.

Don’t forget just like old school SEO methods, it is vital that social media optimization is consistent, authentic, managed daily and measured for success.

Emily-Kate Niskey
Search Engine Ranking
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